Career Change Myths

Career Change Myths

If you dream about having a different career, but don’t act on that dream, you may be operating under the assumption of a career myth. In this article, I expose 10 myths, sayings you’ve heard before that simply are not true. Let’s explore them.

Career Myth #1: You can’t make a living doing something you really, truly love

This is the grand-daddy of career myths, the belief that you can’t have a “practical” career doing something that you were passionate about. It has to be one or the other.

This myth is rooted in fear. Fear that we have to sacrifice our happiness to make a living. Don’t buy the myth that you can’t earn a living by doing what you love.

When I first started coaching, I heard from plenty of people that it would be very difficult to make a living doing this work. I just decided to find coaches who were successful, and to learn from them (simple, eh?).

If you find yourself buying into this myth, consider this question – As you look back on your life, what will you regret more? Following your passion or following your fears?

Career Myth #2: It’s a tough job market/economy

Even when the newspapers and other news sources say that unemployment numbers remain steady, that job growth is at a standstill, or that we’re experiencing slow economic recovery, not to mention downsizing and outsourcing, don’t believe it.

It’s a myth because it doesn’t reflect the whole story, the fact that that it’s a different job market today. It’s a changing economy. How we transition from job-to-job is different. Hiring practices have shifted. So the job market has changed, but that doesn’t necessarily make it tougher. What makes it tougher is that we’ve been slower to change. We’ve held on to old practices and old behaviors. That’s not to say that old ways still don’t work, but they’re just not as effective.

So I challenge you to just believe that it’s a perfect job market for you to find work. I’ve had my college students try this, just for a week, and, more times than not, several of them find job leads or make important connections during the week.

Career Myth #3: Changing careers is risky

What’s riskier than leaving what you know to pursue the unknown? Changing careers means leaving behind a piece of your identity – your “I’m a lawyer” response to the “what-do-you-do?” question. It might mean admitting to yourself that you made a mistake with an initial career choice. Or it might mean acknowledging that you’re unsure of what’s next. And smart people always know what’s next, right?

Nope. Successful career changers often don’t have a plan. In Working Identity: How Successful Career Changers Turn Fantasy into Reality by Herminia Ibarra, she provided evidence that waiting until you have a plan is actually riskier than just doing and experimenting.

Nothing, absolutely nothing, is riskier than not changing careers if you’re longing to do so. Here’s why: The longing won’t go away. It will always be there, under the surface, waiting for you to do something about it.

Career Myth #4: Always have a back-up plan

Sometimes having a back-up plan is the smart and prudent course of action. Back-up plans are so grown-up and responsible. But what happens when you’re standing with one foot in and one foot out? In my experience, we usually close the door and retreat. We are reluctant to commit to ourselves, and we end up denying ourselves the satisfaction of playing full-out, getting dirty and sweaty. We end up with feelings of regret and the nagging “What if?” question.

Back-up plans diffuse our energy. Diffused energy equals diffused results. Give all that you’ve got to your dream/passion/risk and you’ve got a better chance of being successful.

Career Myth #5: There’s a perfect job out there for everyone

How long have you been searching for yours? You just know, deep inside, that there’s an ideal job that’s perfect for you out there. It matches your personality, skills, and interests to a tee. And it pays well. If only you could figure it out. If only you knew what it was.

Is there a perfect job out there for you? No. And here’s the good news – there are more jobs than you can imagine that would be “perfect” for you. Chances are you’ve even come very, very close to a few of those perfect jobs already. So what happened? And how do you recognize one of these so-called “perfect jobs”?

Ever see the perfect gift for someone, but it was months till his or her birthday? Then when you go to find the item later, you can’t. Another lost opportunity and you, once again, berate yourself for not buying it when you first saw it.

So maybe you’ve run into a perfect job in the past, but because of the timing, you passed by the opportunity. Or maybe you were so focused on something else, that you missed an obvious clue. Instead of dwelling on the past, which you can’t change, vow to keep your eyes open and to look beyond the obvious.

Career Myth #6: Asking “What’s the best thing for me to do?” is the right question

This is one of the most common questions asked when considering a career change or a career move. It seems like a logical analysis – weigh the pros and cons and evaluate the balance.

Do not ask yourself this question!! It rarely leads you to the answers you’re seeking. It will lead you to feeling overwhelmed with options (sound familiar?), or feeling like you have to choose what’s practical over what seems to be impractical.

The question that will lead you to answers is simple (but not easy!!) It is “What do I really want to do?” This is a very different question than “what’s best?”

Career Myth #7: If you don’t like your job, you’re probably in the wrong career

Cause and effect, right? One way to tell if you’re in the right career is whether or not you like your job. If you’re dissatisfied with your job, it’s probably a sign that you need to re-examine your whole career choice. This is frequently what I hear from new clients who have decided to work with a career coach. They know something isn’t right because they don’t like their jobs. Their natural assumption is that their dissatisfaction is a symptom of a larger underlying issue – their career choice.

This is an example of false logic. Not liking your job might be telling you you’re in the wrong job. It doesn’t necessarily mean you’re in the wrong career. It doesn’t even mean you’re in the wrong job. You could just be working for the wrong person or the wrong company. It takes a skillful approach to discern the source of discontent, and I think it’s very hard to do it on your own (shameless plug for career coaches here!)

Career Myth #8: Everyone needs a mission statement

Do you know what your mission is? Mission statements are supposed to guide us, keep us on track, and help us move forward. But what if you don’t have one? Does that mean you’re destined to never fulfill your potential career-wise?

A client who was a successful professional contacted me because she was at a career crossroads. She felt that if only she could find her mission in life, she would know which career path to take.

She had a clear goal for coaching – find her mission! Instead, the most amazing thing happened. She decided that she didn’t need a mission. She chose to trust that she was already fulfilling her mission statement, even though she didn’t know what it was. After the client shifted her focus from finding her mission to living her life, an amazing opportunity came her way and she pursued it.

Here’s a little tip: If your mission statement is elusive, stop chasing it. Be still and let it find you. And in the meantime, keep living your life and see what happens.

Career Myth #9: Expect a career epiphany

When you see a link to “Find Your Dream Job,” do you immediately click on it to see what’s there? Do you look at every “Top Ten Career” list out there to see if anything catches your interest? Do you know your MBTI type? If you do, you might be falling prey to the career epiphany myth.

I’d love, love, love it if most of my clients had a career epiphany that indicated to them, in crystal-clear terms, their next step. Instead, I see career “unfoldings” or a journey of discovery much more regularly. That is, being willing to not ignore the obvious, the pokes, the prods, and listen carefully to the whisper within. Yep, forget harp music and angels, for most of us, the career epiphany is a quiet whisper.

Career Myth #10: Ignoring your career dissatisfaction will make it go away

Oh, if only this worked in the long run!! Granted, it does work at first. When you find yourself beginning to question your career, you’ll find it’s rather easy to push the thoughts aside and pretend they aren’t there. You know what I’m talking about: the “what ifs” and the list of regrets.

Over time, the random thoughts become nagging thoughts. You spend more and more time daydreaming about options. You build your list of reasons to ignore your growing career dissatisfaction:

You’re too old.
You don’t want to take a pay cut.
You don’t want to go back to school.
You missed your opportunity 5, 10, 15 years ago.

With clients in this situation, we work on identifying and challenging these fears. Sometimes the fear of change remains, but there becomes a greater commitment to living than to feeling the fear.

What Is Your Career

What Is Your Career?

What is your career? Forget about how you define this to others for now, and just think for a bit about how you define your career to yourself. What does it mean to you to have a career? Is it just your job? Is it something you do to make a living? Is it what you do for money? Is it your work?

Most people would define a career as more than a job. Above and beyond a job, a career is a long-term pattern of work, usually across multiple jobs. A career implies professional development to build skill over a period of time, where one moves from novice to expert within a particular field. And lastly, I would argue that a career must be consciously chosen; even if others exert influence over you, you must still ultimately choose to become a doctor or a lawyer or an accountant. If you didn’t make a conscious choice at some point, I would then say you have a job but not a career.

One of the difficulties I see a lot of people experiencing lately is that they spend the bulk of their days working at a job that isn’t part of a consciously chosen career. Once you graduate from school and enter the work force, you don’t suddenly gain the knowledge of what kind of career to build. Most likely you just focus on getting a job as your first step after school. And you probably have to make this choice in your early 20s. After a decade or two, you’ve established a pattern of work and built up some expertise. But at what point did you stop and say, what is my career going to be?

Sometimes when you ask people what their career is (instead of asking what their job is), the question makes them uncomfortable. Why? Because they think of a career as something intentionally chosen, purposeful, and meaningful, and they don’t see those qualities in their job. Another possibility is that they feel deep down that their real career lies elsewhere.

Just because you’ve been working in a field for many years doesn’t mean you have to turn that pattern of work into your career. The past is the past. You can continue to run the same pattern and follow that same path into the future, but at any time you’re also free to make a total break with the past and turn yourself onto an entirely new career path in the future. Ask yourself if you were starting over from scratch today, fresh out of school, would you still choose the same line of work? If the answer is no, then you only have a job right now, not a career. Your career lies elsewhere.

I went through this process myself last year when I asked myself, “What is my career?” I’ve been developing and publishing computer games since 1994. And that was exactly what I wanted to do when I was 22 years old. Game development was the career I had consciously chosen; I didn’t just fall into it. It took a lot of work to start my own company and build it into a successful business. But at age 33, I had to stop and say that I no longer wanted game development to be my career. I still enjoy it, and I may continue doing a little on the side as a hobby for many years, but I no longer think of it as my career.

And yet, when I looked around for what else I might define as my new career, I was in a quandary. I saw all the assets I’d built in my game development career… and a long list of goals yet to be accomplished. Of course, the real problem was that I was looking to the past and projecting it onto the future. So all I could see on the road ahead was a continuation of the road behind. My solution was to use zero-based thinking… imagining I was starting from scratch again, forgetting the past for a moment, seeing the present moment as something fresh and new that didn’t already have a directional vector assigned to it — it could point in any new direction I gave it.

At the same time I started thinking like this, I also decided to broaden my definition of career. While running my games business, I had been operating with a very 3rd-dimensional view of a career. It was about success, achievement, accomplishment, making a good living, sales, serving customers, etc. At different times my career was that I was a game programmer, a game developer, or a game publisher. Those were the labels I used.

But whereas these kinds of objectives were very motivating to me when I was in my 20s, years later I found them to be far less motivating. Achieving more and succeeding more just wasn’t enough of a motivator by itself. And I’ve seen others fall into the same situation too — the things that motivated them greatly at one point no longer seem all that motivating years later. The motivational strategies that work in your 20s don’t necessarily keep working in your 30s.

The solution I found was to look behind the labels and discover the core of my career. When I looked behind the labels of game programmer, game developer, and game publisher, I saw that the core of my career was entertaining people. That was the real purpose behind what I was doing. And that’s when it made sense to me that this was a very motivating purpose for me in my 20s, but that in my 30s it lost its edge because I had grown to the point in my own life where I felt that entertaining people was no longer the BEST way for me to contribute.

Think about this for a moment. What is the core of your career? What do you contribute? What is the big picture of what you do? If you work for a large company, then how do your actions contribute to some larger purpose? Be honest with yourself. And don’t ignore the role your company plays in your career; your career depends heavily on what you’re contributing down the line. If you truly assign a noble purpose to what you do, that’s great. For example, if you work at a grocery store, you might be inspired by the fact that you help feed people. But don’t force it if you don’t actually believe it. If you feel your contribution is weak or even negative, then admit that to yourself, even if you don’t immediately plan to do anything about it.

Go behind the labels. Don’t stop at defining your career as computer programmer or lawyer or doctor. What are you contributing as a computer programmer? How does your career make a difference in other people’s lives? Is it nothing more than a way for you to make money? As a lawyer do you resolve disputes and spread peace, or do you milk conflict for money? As a doctor do you heal people, or are you just a legal drug pusher? What is the essence of your career right now?

Now when you have your answer, you next have to ask yourself, is this you? Is this truly a career that reflects the best of who you are as a person?

For example, if you see the real purpose behind your current line of work as making a handful of investors wealthier… nothing more noble than that… then is that an accurate reflection of your best contribution? Is that you?

If you already have a career that accurately reflects the best of who you are, that’s wonderful. But if you don’t, then realize that you’re free to change it. If your career as a regional distributor for a major soda manufacturer basically boils down to pushing sugar water to make people fatter, you don’t have to keep it that way.

I think if you realize that your current work doesn’t fit who you are, then you have to make a choice. You have to decide if you deserve having a career that truly suits you. If you don’t feel you deserve it, then you will settle for defining your career in such narrow terms as job, money, paycheck, promotion, boss, coworkers, etc. No one is forcing you to accept that as your definition of career.

On the other hand, you can choose to embrace another definition of career that uses terms like purpose, calling, contribution, meaning, abundance, happiness, fulfillment, etc. This requires a top-down approach. You first think hard about what your purpose here is… what kind of contribution do you want to make with your life? Once you figure that out, then you work down to the level of how to manifest that in terms of the work you do.

And for many people, the seeming impossibility of that manifesting part is paralyzing. This is especially true for men, who usually take their responsibility as breadwinners very seriously. You see yourself logically having two choices: I could stay in my current job, which pays the bills and earns me a good living, or I could go jump into something that fits me better, but I just can’t see how to make money at it. I have a mortgage to pay and a family who depends on me; I can’t do that to them.

The problem though is thinking that these are the only alternatives… thinking that you have to make a choice between money and happiness. That assumption is what causes the paralysis against action. You can also envision the third alternative of having money and happiness together. In fact, that’s actually the most likely outcome. If you don’t currently have a career that is deeply fulfilling to you in the sense that you know you’re contributing in a way that matters, then deep down, you will sabotage yourself from going too far with it. You will always know that you’re on the wrong path for you, and this is going to slap a demotivating slump over everything you try to do in that line of work. You’ll do your job, but you’ll never feel that you’re really living up to your potential. You’ll always have problems with procrastination and weak motivation, and they’ll never be resolved no matter how many time management strategies you attempt. Your job will never feel like a truly satisfying career — it just can’t grow into that because you’ve planted your career tree in bad soil. You’ll always be stuck with a bonsai.

But when you get your career aligned from top to bottom, such that what you’re ultimately contributing is an expression of the best of yourself, the money will come too. You’ll be enjoying what you do so much, and you’ll find your work so fulfilling, that turning it into an income stream won’t be that hard. You’ll find a way to do it. Making money is not at odds with your greater purpose; they can lie on the same path. The more money you make, the greater your ability to contribute.

But most importantly you’ll feel you really deserve all the money you earn. When your career is aligned with the best of who you are, you won’t secretly feel that your continued career success means going farther down the wrong path. You won’t hold back anymore. You’ll want to take your career as far as you can because it’s an expression of who you are. And this will make you far more receptive to all the opportunities that are all around you, financial or otherwise.

But how do you make this transition? Is a leap of faith required? Not really. I don’t think of it as a leap of faith. It’s more of a leap of courage, and it’s a logical kind of courage, not an emotional one. It comes down to making a decision about how important your own happiness and fulfillment are to you. Really, how important is it for you to have meaningful, fulfilling work? Is it OK for you to continue working at a job that doesn’t allow you to contribute the very best of who you are? If you find yourself in such a situation, then your answer is yes — you’ve made it OK for you to tolerate this situation.

But you see… self-actualizing people who successfully make this leap will at some point conclude that it’s definitely not OK. In fact, it’s intolerable. They wake up and say, “Wait a minute here. This is absolutely, totally unacceptable for me to be spending the bulk of my time at a job that isn’t a deeply fulfilling career. I can’t keep doing this. This ends now.”

These people “wake up” by realizing that what’s most important about a career is the high-level view that includes happiness, fulfillment, and living on purpose. Things like money, success, and achievement are a very distant second. But when you work from within the first category, the second category takes care of itself.

Before you’ve had this awakening, you most likely don’t see how that last sentence is possible. And that’s because you don’t understand that it is nothing more than a choice. You have probably chosen to put money above fulfillment in your current line of work. That choice means that you won’t have fulfillment. But it’s not that you can’t have fulfillment — you can choose to change your priorities and act on them at any time. The real choice you made was not to be fulfilled in your current line of work. You bought into the illusion that money is at odds with fulfillment, and that money is the more important of the two, so that is all you see. No matter what job you take, you find this assumption proves true for you.

But once you go through the “waking up” experience and firmly decide to put fulfillment first, you suddenly realize that being fulfilled AND having plenty of money is also a choice that’s available to you. There are countless ways for you to do both; you simply have to permit yourself to see them. You realize that you were the one who chose EITHER-OR instead of AND, while all the time you were totally free to choose AND whenever you wanted.

You set the standards for your career choices. Most likely your current standard ranks fulfillment and meaningful contribution very low in comparison to working on interesting tasks and making sufficient money. But those standards are yours to set. At any point you’re free to say, “Having a deeply meaningful and fulfilling career is an absolute MUST for me. Working for money alone is simply not an option.” And once you make this conscious choice, you WILL begin seeing the opportunities that fit this new standard. But you’ll never even recognize those opportunities as long as it remains OK for you to spend all your work time being unfulfilled.

I want to drive home this point. Having a fulfilling career that earns you plenty of money doesn’t require a leap of faith. It only requires a choice. You just have to wake up one day and tell yourself that you deserve both, and that you won’t settle for anything less. It’s not about finding the right job. A career isn’t something you find; it doesn’t require someone to give you something. You aren’t at the mercy of circumstances. A career is something you create, something you build. It means that the work you do each day is aligned with what you feel to be your purpose. Once you start doing this kind of work, even if for no pay initially, your self-esteem will grow to the point where you’ll become so resourceful and open to new opportunities that you’ll have no trouble making plenty of money from it. However, when you do so, the money won’t be that important. It will just be a resource for you to do more of what you love.

Your life is too precious to waste working only for money or for a purpose that doesn’t inspire you. No one can hold you back from making this decision but you. Especially don’t hide behind your family’s needs. If your family truly loves you, then they need you to be fulfilled and living on purpose far more than anything else. And if you love them, then isn’t your greatest role to serve as a model to them of how to be happy? What would you want for your own children for their careers? And do you want the same for yourself?

Starting a Business

Starting a Business
OK, it’s time to start your own business – way to go! It’s a big decision working for someone else who takes care of everything; accounting, payroll, taxes, inventory, and most likely, a huge bunch of other departments and necessary to control their own company. But, running your own business has its benefits, as well.

Now, I must mention, please keep in mind, one can be fully fulfilled aresponsibilities nd inspired while having the job of their dreams also. It all comes down to attitude and personal motivation. If you are working in a field that you are fully inspired by, congrats and be sure to appreciate it as going your own way also has its risks. But, having said that:

The main train of thought is you are your own boss, work the hours you choose and which days to work, and, unfortunately or fortunately, you are purely responsible for the entire success. It’s a wonderful way to release yourself from the rat race of 9-5, if you choose, as well as being involved in doing what you love, what you might have a passion for, but you have to begin by asking just a few things:

1. Do you love what you are doing or is it something you are good at? A dream of escaping the normal way the world works can be very inspiring to work for yourself, but you must be motivated to work every morning to do what you have chosen to do for a living.

2. What is it that you believe you would like to do? What interests, area or industry is it going to be? Do you believe there is a market for what you can provide? Have you thought whether the area can handle another entry?

3. Do you have the talent or technical skills required? Just because you feel you are able to do a skill that you consider special, it could possibly not be a strong item to convince customers or investors that it is a valuable purchase or a strong financial investment.

4. What, where and who are the competitors in this area and what separates you from the rest? Why should investors or potential prospect customers choose you? What differentiates you from what everyone else does?

OK, When you’re finally satisfied that your answers to these questions are solid, it’s decision time, of what business structure works best for you. Is it a sole proprietor, responsible for every area and the entire authority to run the business? Will you have a partner, share the cost, workload and responsibility but also the ideas, profits and every business decision from the get go? Or maybe your decision is to incorporate, including all the financial safety’s and securities but way more involved, complex and a costly structure?

This is when you must seek legal advice! Seriously, it is strongly recommended, mainly because it is for you to completely understand all the advantages, disadvantages and to be sue the setup is proper and that you are fully aware of your chosen structuring plan. Most attorneys will offer a complimentary or a discounted-rate initial consultation. Once the decision and plan is decided, a formal name for your new company should be chosen. Make sure it is easy to remember – be sure to not use initials or single letters (A & B & C Limited could be challenging to remember for clients or associates). Also, make it say something about what the business does or what it offers (“Joe’s Shoe Specialists” is much easier to spell and remember).

Now comes the real sweat equity work, a business plan. This is the real beginning of your baby, it is the most important part in creating all these topics and proposals in a modernized and easy to follow format; fancy designs do not help your future baby succeed. A strong business plan acts as a formal statement for the financing needs and plans, goals, overall structure and all the initial legal considerations. Think of this as a corporate “resume” to potential lenders or investors and is the main documentation that will be used to calculate if your business could be a worthwhile investment. It also offers the proprietor(s) a opportunity to evaluate and see the operational details of your new company on paper.

A basic business plan should contain a balance sheet, income statement (also known as a Profit & Loss) and a statement of cash flow. Adding in a proposed financial budget for the first year, or as long a period as necessary if a year is impractical is a highly recommended course of action also. There are many formats and structures for business plans and many templates are available online or through formal providers who can assist or guide you along the way.

If you follow these quick tips, and the outcome looks promising you might be able to plan for success. Just remember, as much as this dance of being your own boss and owning your own company sounds exciting and positive, always remember, it will take work and dedication. Not only will you need a strong commitment but it will also serve you well to have a support community around you. Your family and friends can be a huge part of your success. So be sure to evaluate who you have around you and how to involve them and motivate them to join your team and become cheerleaders.

Also, as mentioned earlier, be sure to not discount employment for a solid company that offers future potential and is in the area or industry that fulfills you and connects with your beliefs and passion.

Satisfaction starts with an attitude and a responsibility of commitment to being your best you can be, what ever situation you find yourself in.

I want to wish you good luck in your potential and new professional endeavour, for yourself or as a new redefined employee!

Quick Start Guide To Email Marketing

Quick Start Guide To Email Marketing
I frequently hear the question, “Could you share your blueprint for success with email marketing?”

I will demonstrate it with a short story, but first you should get a feeling for the opportunities available to anyone with access to an internet connection.

Remember this:

Certainly, the World Wide Web brings the largest market that has ever existed to your house. There are no admission fees and your only cost need be your internet connection. The Internet is like Aladdin’s lamp for you if you are willing to stretch your mind a bit and willing to work to make your dreams come true. How sweet is that?

Unfortunately, the web is crawling with vermin that promise you instant wealth if you will buy their instant success product. These people give me the same feeling I get when I put my foot into a shoe that I haven’t worn for a while and I feel something inside. If you haven’t succeeded the way you want to online, it is not your fault.

Contrary to what some people want you to believe, success on the web does not depend on being a rocket scientist or having a movie star body. If you have had a sneaking suspicion that you have all the requirements to make your dreams come true online, you’ve got it right. If your internet connection was a hamburger, your ambition is the ketchup.

Possibly, all the hype and shell games out there have left you anxious, fearful and wary, you have good reason to be exhausted. Right now, just relax, take a deep breath and imagine yourself sinking into a nice warm tub of soapy, scented water.

We are definitely going to blow away the smoke screens and take a sniper’s aim at the things causing you grief, uncertainty and anxiety.

You might ask, “Why bother with email marketing at all? Why not just sell stuff online?”

The simple answer is that very few people buy.

FACT: Google did some research and the findings shocked everyone who saw the results. The average visitor to the average website comes back an average of 7 times to that site before buying anything, even if the site offers exactly what they want at a fantastic price.

Instinctively, people don’t trust someone they can’t see and touch.

Let me show you what you can do about this with a short story.

Barb in Montana has a little Chihauhua dog named Mokie. He is the love of her life and she takes better care of her little pooch than she does of herself. It is getting onto fall and Montana gets really cold in winter so it is time for her to shop online to get Mokie a new cold weather jacket and some cute snow booties.

She enters “Chihuahua clothes” as a search term in Google and her screen fills with the first 10 search engine results. These top 10 are not there by accident. They truly are the best of the best of the millions of results. That’s what the search engines focus on.

She clicks on the topmost site (which, statistically speaking, gets 42% of all traffic) and she finds herself on a great Chihuahua site. The search engine has taken her to a fabulous page on outfits for her precious Mokie. She also sees there are many other sections on the site dedicated to all things Chihuahua.

A truly great site covers all facets of the main theme of the site.

Before she knows it, a half hour has passed. She has chosen the perfect outfit and matching booties for Mokie The Wonder Dog. She has also read several pages on Chihuahua nutrition and she dwelt quite a while on a page dealing with peoples’ tributes to their beloved little Chihuahuas that have crossed the great rainbow bridge.

Wiping a tear from her eye, she bookmarks the page on dog outfits and goes back to the results page without buying anything.

People just instinctively don’t trust.

My Easy, 3 Step, Quick Start Guide To Email Marketing:

Barb clicks on the second site link down and finds herself on another excellent Chihuahua site. Again, she lingers over all the great content on it’s different sections and again, is about to hit the back button when a small box catches her attention.

Step 1: It offers her a trade. They will give her an instant download of a video and free eBook on how to keep her Chihuahua in perfect health and happy as a clam if she is willing to sign up for their free weekly newsletter. All they ask for is her email address.

Step 2: The offer is too tempting for her to pass over. She gives her email address and is whisked away to the instant download area. True to their word, the site’s eBook and video are truly a marvel and she will keep looking them over and over again.

The second website has just been given the key to her heart and wallet. She has given them permission to visit her through her inbox every week. How sweet can it get?

The first site she visited will never see her again.

Step 3: The second site will have a chance every week to give her more good information on Chihuahuas that she will cherish. When they mention special offers and so on, she will buy often from them.

These newsletters build an incredible amount of trust in a very short time. It doesn’t matter if your site is about little dogs or private jets. People buy from people they trust.

Globalization of Business Has Created New Online Work

Now that the world is the marketplace, many new jobs have been created based on increased needs for people to bridge the previous cultural, monetary and language divisions, and the limitations this dividedness formerly imposed. If you are bilingual or multicultural, your employment possibilities abound.

Companies like abGlobal hire bilingual translators to serve hundreds of clients, from large government agencies and law firms to nonprofit organizations and private individuals. There are many other agencies that enlist expert freelance translators to handle the deluge of translation needs the Internet has generated.

Without a doubt, the ability to speak English is also a significant asset for finding work in this global world of business. Because the Internet is primarily an English-speaking medium, small businesses, as well as mega-corporations, realize that they need to acquire or improve their English writing and speaking ability. In order to compete, they need to be able to communicate clearly and precisely in English. Moreover, their Webpages, emails, articles, sales materials and customer support documents must reflect mastery of standard English.

Companies like ISpeakUSpeak hire native English speakers to work one-on-one as English language trainers with students worldwide through a series of English conversations with their trainers, and then receive immediate feedback in order to improve. This language-related example is just one of the many job functions that have emerged because the Web has globalized business.

Trend #3: Glocalization of Business also Has Created New Online Work

Transforming Trends Shifting Work Opportunities Online

The Internet has affected and altered the world of work as we once knew it. Seven important trends have both resulted from and fueled the penetration of the Internet into every corner of the world.

To understand these trends will significantly increase your awareness of what new kinds of online and telecommuting work have come into existence as a result. These trends have produced whole new work categories-jobs that did not exist ten, or even two, years ago-some of which were not even possible before.

Trend #1: The Changing Economy Has Caused Increased Outsourcing

Given the challenges of the current economy, many companies have determined that online outsourcing some portion of their work leads to significant savings and better performance, while allowing them to focus on their “core business.” Through online outsourcing, businesses can gain access to skills, knowledge and expertise that would be expensive or time-consuming to develop in-house.

Additionally, companies have found that by taking advantage of the added capabilities of online talent that are available to them through online outsourcing, they are able to increase their innovation and reduce their time-to-market. This can significantly accelerate their market responsiveness through the design, development and production of new products.

The movement towards ever-increasing outsourcing by businesses has created a flood of new online work opportunities. There are many types of online outsourcing services-call centers, customer support providers, customer relation management firms, data processing services, virtual assistant agencies, and telesales specialists, to list a few. This trend has resulted in the need for and the proliferation of increasingly large contractor databases offering online outsourcing services.

Trend #2: Globalization of Business Has Created New Online Work

Glocalization of Business also Has Created New Online Work

To understand the term “glocalization,” think about the two words it combines… global and local. Glocalization describes a product or service that is developed globally, but adapted locally in order to accommodate the consumers particular to each local market. The products or services of an online business are tailored to conform to local laws, customs, culture, and consumer preferences. Services that are effectively “glocalized” are of much greater interest and utility to local customers, and as such, are significantly more marketable.

Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide. But it offers multiple distinct versions of its website and services, customizing content and language to appeal to individuals who live in some 25 different countries, including China, Russia and Canada.

An ever-increasing number of businesses are developing their own version of glocalization in an effort to build their customer bases and increase sales. VIPdesk.com is an example. They describe the “glocalization” of their services as “international coverage and presence combined with local expertise.” For example, VIP Desk hires a local home-based professionals to perform web-based Concierge Services for clients visiting the area. The local expert responds to requests for information, guidance, and assistance with localized tasks such as restaurant reservations, transportation services or tickets to shows or events.

VIP Desk currently offers a customized local version of global services in 20 market areas: Atlanta, Baltimore, Boston, Charlotte, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis and Toronto, Canada.

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The Internet has Significantly Expanded Shopper Expectations

Shoppers now expect knowledge along with their products-condensed and useful information through which they can become fully educated and savvy before they make a buying decision. They are not so much looking for recommendations as they are seeking a basis for making their own intelligent choices.

Consumers also want more options-a fuller selection of choices than they generally can find in a brick-and-mortar store. And they expect convenience while making their purchases, with full support afterwards.

This trend of expanded customer expectations and demands has generated new categories of jobs that are designed to address these needs. Increased customer requirements have changed the landscape for all businesses-traditional as well as online-if they want to thrive, or even if they just want to survive.

As an example of the types of jobs this trend has generated, VIP Desk hires at-home “Brand Ambassadors” to help companies differentiate their company “from the crowd” in order to build customer loyalty. Brand Ambassador services help companies to:

attract and retain their best customers,
increase customer engagement,
extend their brand into the daily lives of their customers,
capture lifestyle and behavior data of their customers,
differentiate their brand from competitors, and
increase customer satisfaction scores and lifetime customer value.

Social Media Has Changed the Needs & Challenges of Business

Companies know that social media is now a critical component of their customers’ decision-making processes. Consumers are more likely to make buying decisions based on what they read from people they trust on social networks such as Facebook, Twitter, forums, blogs, Wikipedia, and Yahoo!Answers.

Here are some market statistics:

72% of customers use social media to research customer care reputation before making a purchase.
92% expect companies to have a social media presence for customer service.
66% want companies to increase the use of social media for customer service.
This new phenomenon creates online jobs that were never even contemplated before-jobs that involve interesting tasks, such as:
capturing data from across the social media landscape,
analyzing and identifying trends,
actively listening to social media conversations,
responding to customers through social media channels,
participating in and understanding global conversations,
merging social media data with other data sources, and
integrating social media when generating contact lists.

One category of work that has been generated by this trend is “social media intelligence and analytics.” What new tasks and services are needed to maintain and maximize a company’s brand presence in the world of tweets, blog posts, and hashtags? What talents, skills, and strategies you need to put into play to be successful, to find employment, and to establish a career in the world of social media?